As if Microsoft was not having a hard enough time marketing its (quite good) Zune player, at precisely 12:01AM today, a firmware bug crashed every Zune 30gb player on the planet. This caused some considerable panic, choking Zune help boards and, one might guess, a few Microsoft support lines. Apparently, a bug relating to leap years turned owners' Zunes into expensive bricks, with no remedy except to wait until the battery dies and 24 hours has expired. These Zunes will recommense operation on Jan. 1 of their own accord, with a fix against future beginning-of-leap-year crashes in the works. Parallels to Y2K have prompted a similar naming for this event.