06 March 2009

Foodie Mags

Another throwaway post, I know, but I liked this writeup on some changes afoot in food publishing. All positive, I think. One of my main complaints with most food mags is that they are aimed either at soccer moms or economically unconstrained super-foodies. I'm not interested in either more creative cupcakes or truffles and fois. But it looks like Gourmet may take a step towards the proletariat. Smart move, I say.

    Reflecting the bad economy, Gourmet, which usually writes about expensive restaurants and faraway travel, has added a feature about what to do with leftovers, and put a ham sandwich — albeit a fancy one — on its March cover. . . . “There is an incredible opportunity,” said Ruth Reichl, the editor in chief of Gourmet. “People need help learning to cook again, and they need advice on less-expensive ingredients, and we’re trying to give it to them.”

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